The Design Thinking methodology is a simple framework that encourages diverse thinking to identify effective solutions to solve a problem or better meet customer need. It encourages participants to be more people-centric when solving problems through an experiential process. A typical design thinking process involves the following stages: define, research, ideate, prototype, choose, implement and learn. It is an iterative process designed to obtain quick feedback to identify the best solution through empathy and collaboration. In my presentation I will try to show that using the Design Thinking approach can make your work feel like a sandbox and at the same time helps to define unique solutions.
Dr Aga Szóstek helps companies to develop user-centric approach to designing services, systems and products that aim to delight their customers by applying the Design Thinking approach. She combines the roles of a strategic adviser, mentor, researcher and designer into various projects from service and application design through design for internal communication to redesign of processes. She is also an experience design lecturer at the Design Department of Warsaw Academy of Fine Arts and a Visiting Professor at Tallinn University, Estonia.